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The Complete Idiot's Guide to Winning Customer Loyalty

by , ,

"Your company is in your customer's hands. " Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty initiatives and responding to customer complaints. ? Loyalty program membership exceeded a rate of 30% between 2000 and 2003 ? The top 20% of a company's customers account for 80% of sales ? Top customers spend 50 times more than casual customers ? Frequent flier/shopper programs are more popular than ever Hide synopsis

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