The Complete Idiot's Guide to Winning Customer Loyalty

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The Complete Idiot's Guide to Winning Customer Loyalty - Raphel, Murray, and Raphel, Neil, and Raye, Janis S

"Your company is in your customer's hands. " Essential reading that offers business managers a strategic plan to attract new customers and secure the business of existing ones. Readers will learn important ways of achieving customer loyalty, from developing a customer-driven culture and establishing customer trust to incorporating loyalty ... Read More

The Complete Idiot's Guide to Winning Customer Loyalty 2005, Alpha Books, Indianapolis, IN

ISBN-13: 9781592573837

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