The Challenger Sale: Taking Control of the Customer Conversation

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The Challenger Sale: Taking Control of the Customer Conversation - Dixon, Matthew, and Adamson, Brent

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove ...

The Challenger Sale: Taking Control of the Customer Conversation 2011, Portfolio, New York, NY

ISBN-13: 9781591844358

Hardcover

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