This historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 Excerpt: ...forever. It is putting to better and increased use everyday the "stuff" that is in you. f Little difference whether you are the man who ...Read MoreThis historic book may have numerous typos and missing text. Purchasers can download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1910 Excerpt: ...forever. It is putting to better and increased use everyday the "stuff" that is in you. f Little difference whether you are the man who hires or the man hired. One aim means success for you and for the firm. It is to have a foundation of satisfied customers. The science of satisfaction then is the science I of success. J f Satisfaction comes through service. Treat a customer on the Golden Rule scale if you would give satisfaction. It pays. Many men say it does not, and that's why they don't succeed. Take the biggest stores and firms of this brilliant commercial day. Why all the efforts to treat customers right; why the chance to return goods and receive money if not satisfactory; why the rest rooms, playgrounds, free automobile trips and all? To serve. Every customer then becomes a walking, living booster for your business. f A famous student of business-building tells a story: "A merchant advertised he would exchange hats and overcoats if not satisfactory after nine months' trial. One man got six hats. He gave the store six hundred times the hats' value in advertising. One man wore an overcoat six months and exchanged it. He thought he was working the merchant." Was the ignorant working the wise--or was the wise working the ignorant? Draw your own conclusions. The ignorant thought he was working the wise. f Some authorities says: "Ask the first one hundred men you meet what they are working for, and 95 percent of them will say for their salary." The other five percent are working to serve humanity. The really big men belong to the five percent. They get the big profits too. I believe this. Abraham Lincoln touched the principle when he said: "you can't fool all the people all the time." f Continued success comes from ...Read Less
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