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The Beermat Entrepreneur: Turn Your Good Idea Into a Great Business

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"I recommend this book to any aspiring entrepreneur" Charles Dunstone, Founder, Carphone Warehouse. Beermat Entrepreneur became an instant bestseller on publication in 2002. It has helped tens of thousands of people thinking about starting a business to understand how to turn a good idea into a great business. In the three years since Beermat Entrepreneur was originally published, Mike Southon and Chris West have met literally thousands of people at every stage of starting up, from thinking about it through to growing ...

The Beermat Entrepreneur: Turn Your Good Idea into a Great Business 2005, Prentice-Hall, Harlow

ISBN-13: 9780273704546

2nd Revised edition