Sway: The Irresistible Pull of Irrational Behavior

by ,

Sway: The Irresistible Pull of Irrational Behavior - Brafman, Ori, and Brafman, Rom

Like the bestsellers "Blink" and "Freakonomics," this lively narrative offers a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

Sway: The Irresistible Pull of Irrational Behavior 2009, Broadway Business, New York, NY

ISBN-13: 9780385530606

Trade paperback

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Sway: The Irresistible Pull of Irrational Behavior 2008, Highbridge Company, Minneapolis, MN

ISBN-13: 9781598876291

Audiobook CD

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