Weekend Site Sale! Save up to $18 off. Get the code »

Strategic Marketing Planning - Gilligan, Colin, and Wilson, Richard M S

Building on the success and reputation of the authors' "Strategic Marketing Management" by focusing firmly on planning, "Strategic Marketing Planning" offers a digest of the five principal dimensions of the strategic marketing planning process.

Strategic Marketing Planning 2015, Routledge

ISBN-13: 9781138133952

2nd Revised edition


Strategic Marketing Planning 2009, Butterworth-Heinemann

ISBN-13: 9781856176170

2nd edition

Trade paperback

Strategic Marketing Planning 2003, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750622462

Trade paperback