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Strategic Marketing Planning

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Building on the success and reputation of the authors' "Strategic Marketing Management" by focusing firmly on planning, "Strategic Marketing Planning" offers a digest of the five principal dimensions of the strategic marketing planning process. Hide synopsis

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  • Strategic Marketing Planning, 2e

    1. Trade paperback, Butterworth-Heinemann, 2009

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  • 2. Trade paperback, Butterworth-Heinemann, 2009

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  • 3. Trade paperback, Butterworth-Heinemann, 2009

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  • 4. Trade paperback, Butterworth-Heinemann, 2009

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  • 5. Trade paperback, Butterworth-Heinemann, 2009

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  • 6. Trade paperback, Butterworth-Heinemann, 2009

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  • 7. Trade paperback, Butterworth-Heinemann, 2009

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  • 9. Trade paperback, Butterworth-Heinemann, 2009

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  • 10. Trade paperback, Butterworth-Heinemann, 2009

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