Strategic Marketing Planning - Gilligan, Colin, and Wilson, Richard M S

Building on the success and reputation of the authors' "Strategic Marketing Management" by focusing firmly on planning, "Strategic Marketing Planning" offers a digest of the five principal dimensions of the strategic marketing planning process.

Currently there are no rare copies available. However, our inventory changes frequently. Please check back soon or try Book Fetch.
Strategic Marketing Planning 2015, Routledge

ISBN-13: 9781138133952

2nd Revised edition


Strategic Marketing Planning 2009, Butterworth-Heinemann

ISBN-13: 9781856176170

2nd edition

Trade paperback

Strategic Marketing Planning 2003, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750622462

Trade paperback