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Strategic Marketing Planning - Gilligan, Colin, and Wilson, Richard M S

Building on the success and reputation of the authors' "Strategic Marketing Management" by focusing firmly on planning, "Strategic Marketing Planning" offers a digest of the five principal dimensions of the strategic marketing planning process.

Strategic Marketing Planning 2009, Butterworth-Heinemann

ISBN-13: 9781856176170

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Strategic Marketing Planning 2003, Butterworth-Heinemann, Amsterdam, Netherlands

ISBN-13: 9780750622462

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