Strategic Marketing Management - Wilson, Richard, and Gilligan, Colin

Where are we now? Where do we want to be? How do we get there? Which way is best? And how can we ensure arrival? " Strategic Marketing Management" earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing ...

Strategic Marketing Management 1997, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750622448

2nd edition

Trade paperback