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Strategic Marketing Management: Planning, Implementation and Control

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Strategic Marketing Management: Planning, Implementation and Control - Wilson, Richard M S, and Gilligan, Colin

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get ... Read More

Strategic Marketing Management: Planning, Implementation and Control 2005, Elsevier Butterworth Heinemann, Oxford, England

ISBN-13: 9780750659383

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