Strategic Marketing Management 1999-2000: Planning and Control

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Strategic Marketing Management 1999-2000: Planning and Control - Fifield, Paul, and Gilligan, Colin

This workbook is designed for students studying for the Planning and Control module of the CIM Diploma and has been revised to match the 1999 syllabus. It includes exam papers, specimen answers, a glossary of key terms, questions, activities and highlighted key points.

Strategic Marketing Management 1999-2000: Planning and Control 1999, Butterworth-Heinemann Ltd, Oxford

ISBN-13: 9780750643597

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