Strategic Marketing - Cravens, David W., and Piercy, Nigel

"Strategic Marketing, 8/e" by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text ... Read More

Strategic Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780078028908

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Strategic Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780071326230

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Strategic Marketing 2008, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780073381008

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Strategic Marketing 2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263351

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Strategic Marketing 2005, McGraw Hill Higher Education, London

ISBN-13: 9780071244329

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Strategic Marketing 2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072466652

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Strategic Marketing 1999, McGraw-Hill Companies

ISBN-13: 9780070275430

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Strategic Marketing 1999, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169417

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Strategic Marketing 1997, Irwin Professional Publishing, Chicago, IL

ISBN-13: 9780256214383

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Strategic Marketing 1993, McGraw-Hill Companies

ISBN-13: 9780256122121

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Strategic Marketing 1993, Irwin Professional Publishing, New York

ISBN-13: 9780256156126

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Strategic Marketing 1990, McGraw-Hill Companies

ISBN-13: 9780256087932

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Strategic Marketing 1987, Irwin Professional Publishing

ISBN-13: 9780256033700

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Strategic marketing 1982, R.D. Irwin, Homewood, Ill.

ISBN-13: 9780256026450

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