Strategic Management in the Media: From Theory to Practice

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Strategic Management in the Media: From Theory to Practice - Kung, Lucy

The first and only book to provide a comprehensive and accessible overview of strategic management in the media industry, covering all the most relevant strategy concepts and illustrating these with specially written examples from some of the best-known media organisations.

Strategic Management in the Media: From Theory to Practice 2008, Sage Publications (CA), London

ISBN-13: 9781412903134

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Strategic Management in the Media: From Theory to Practice 2008, Sage Publications (CA), London

ISBN-13: 9781412903127

Hardcover

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