Social Media and the Law
More and more individuals and companies are using social media in every aspect of their personal lives and corporate existences, from keeping up with ... Show synopsis More and more individuals and companies are using social media in every aspect of their personal lives and corporate existences, from keeping up with families and friends for individuals to product research and understanding customer preferences by business entities. Social Media and the Law helps you understand the legal environment and helps you mitigate the risks of using the many new social media platforms. Topics include: The privacy issues presented by social networking sites and what steps users can take to maintain their privacy and limit unwanted third-party access to personal information. Copyright issues raised in the developing social media world; opportunities, and trademark risks, of promoting your brand through social media . In a separate chapter on regulated industries the book discusses the unique issues faced by such industries as: Financial services, Broker/dealers, Pharmaceutical providers.