Social Marketing and Public Health: Theory and Practice

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Social Marketing and Public Health: Theory and Practice - French, Jeff, Professor, and Blair-Stevens, Clive, and McVey, Dominic

Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behavior change programs. It focuses on target groups within the population, tailoring campaigns and awareness with the aim of achieving specific behavioral goals relevant to the public good. It is ...

Social Marketing and Public Health: Theory and Practice 2009, Oxford University Press, USA, Oxford, England

ISBN-13: 9780199550692

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