Weekend Site Sale! Save up to $18 off. Get the code »

Small business marketing management

by ,

Write The First Customer Review
Small Business Marketing Management - Chaston, Ian, Dr., and Mangles, Terry

"Small Business Marketing Management" is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management ...

Small Business Marketing Management 2002, Palgrave MacMillan, Basingstoke, England

ISBN-13: 9780333980750

Trade paperback

Small Business Marketing Management 2002, Palgrave MacMillan

ISBN-13: 9780333990308