Simple Heuristics That Make Us Smart invites readers to embark on a new journey into a land of rationality that differs from the familiar territory of cognitive science and economics. Traditional views of rationality tend to see decision makers as possessing superhuman powers of reason, limitless knowledge, and all of eternity in which to ponder choices. To understand decisions in the real world, we need a different, more psychologically plausible notion of rationality, and this book provides it. It is about fast and frugal ...

Simple Heuristics That Make Us Smart 1999, Oxford University Press, USA

ISBN-13: 9780195143812

Trade paperback

Select
Simple Heuristics That Make Us Smart 1999, Oxford University Press, USA, New York, NY

ISBN-13: 9780195121568

Hardcover

Select