- Preparation for Visual Creativity - Creative Thinking: Getting "Out of the Box" - What is Visual Merchandising? - Core Design Strategies - Practices and Strategies for the Selling Floor - Layout and Fixtures for Fashion Apparel - Fashion Apparel Wall Setups - Fashion Apparel and Accessory Coordination - Home Fashion Presentation - Communicating ...
- Preparation for Visual Creativity - Creative Thinking: Getting "Out of the Box" - What is Visual Merchandising? - Core Design Strategies - Practices and Strategies for the Selling Floor - Layout and Fixtures for Fashion Apparel - Fashion Apparel Wall Setups - Fashion Apparel and Accessory Coordination - Home Fashion Presentation - Communicating Retail Atmospherics - Signing - Discussion of trends such as the stretch-the-brand movement and the increased emergence of lifestyle centers - New and updated photos and illustrations - New full-color photographs showing examples of concepts explained in the text, from special events to creating harmonious color arrangements - Instructor's Guide includes suggestions for using text features in class, sample answers for case study disucssion questions, additional chapter activities, and a test bank with 20-35 multiple-choice questions per chapter
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