Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media

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Shaping Political Attitudes: The Impact of Interpersonal Communication and Mass Media - Lenart, Silvo, PH.D.

Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of total information flow' ... Read More

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