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Shakespeare has never been more ubiquitous, not only on the stage and in academic writing, but in film, video and the populuar press. On television, he advertises everything from cars to fast food; his imagined love life was declared the best movie of 1998; his birthplace, the tiny Warwickshire village of Stratford-Upon-Avon, has been transformed into a theme park of staggering commercialism, and the New globe, in its second season, is already a far bigger business than the old Globe could have ever hoped to be. If popular ...