Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education - Kirp, David L, and Berman, Elizabeth Popp (Contributions by), and Holman, Jeffrey T (Contributions by)

Wry and insightful, "Shakespeare, Einstein, and the Bottom Line" takes readers on a cross-country tour of the most powerful trend in academic life today--the rise of business values and the belief that efficiency, immediate practical usefulness, and marketplace triumph are the best measures of a university's success.

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