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Setting the Right Price for Your Design and Illustration


And then The Question comes: "How much do you charge?" Oh, boy. You can price yourself out of the job. Or you can cheat yourself out of income. Or you can hit the right figure, cement your image as a professional, and get the money you know you're worth. Easier said than done? Not by much. This book helps you move quickly through the pricing game by presenting all the information you need in a fun, friendly, interactive format. Here Barbara Ganim simplifies the pricing process for you. Easy-to-use worksheets show you how to set your hourly rate, whether you're a part-time freelancer or you design full time - alone, with a partner or with a staff. Just pick the worksheet that best fits your situation, follow the example, and plug in your own numbers. Then you're ready to start pricing projects. You'll find worksheets for thirty-three different kinds of design projects and illustration assignments, including logo/letterhead/identity design, newsletter, low-budget brochure, promotional materials, greeting card illustration, editorial illustration, advertising illustration, book cover illustration, and many more. The examples show you what you need to consider when calculating your own time and costs to complete a project. That way you can even work out prices for types of jobs that you've never done before. To help make pricing clearer, there's a section that reviews the basic concepts, principles and practices, complete with a glossary of common terms. You'll also find a review of how to prepare a proposal, put together a great portfolio, make winning presentations, negotiate with difficult clients, stay competitive . . . and get paid. With its friendly, practical approach, the book equips you with the knowledge you need to price your work for profit. And to answer The Question with Confidence. Hide synopsis

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