Services Marketing: Texts and Readings - Carson, David (Editor), and Gilmore, Audrey (Editor)

Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally ...

Services Marketing: Texts and Readings 1997, Paul Chapman Publishing, London

ISBN-13: 9780952359708

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