Services Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible ...Show synopsisServices Marketing explores the development of services marketing from its early origins of its establishment as a legitimate and indispensible domain of managerial activity. It demonstrates that first-rate services marketing is crucial to the growth of large developed economies and to the fortunes of smaller countries and more peripherally located countries. This text covers the origins and the establishment of the services marketing domain; the management of service quality; functional aspects of services marketing and the future of services marketing. A valuable book for marketing academics, students and professionals.Hide synopsis
Description:Good. Ships from UK in 48 hours or less (usually same day)....Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support the African Children's Educational Trust (A-CET). Ex-library, so some wear and barcode page may have been removed, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Through our work with A-CET we have helped give hundreds of young people in Africa the vital chance to get an education. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Description:Good. Services Marketing: Texts and Readings. This book is in...Good. Services Marketing: Texts and Readings. This book is in Good condition. Buy with confidence. We ship from multiple location.
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