Services Marketing: Concepts, Strategies, & Cases

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Services Marketing: Concepts, Strategies, & Cases - Hoffman, K Douglas, and Bateson, John E G

Get the textbook that combines usability with cutting-edge data. SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES is thorough and yet shorter than many of the textbooks you could choose from. And, its emphasis is on business-to-business services, technology, and global services ensures you'll be ready for that first job after college.

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