Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services

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Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services - Karasik, Paul, and Karasik Paul

Seminar selling is the most cost-effective technique for marketing financial products and services. Research has shown that face-to-face sales calls are very expensive, and telemarketing is both time consuming and overused. This comprehensive guide for the financial services professional demonstrates how to conduct profitable seminars.

Seminar Selling: The Ultimate Resource Guide to Marketing Financial Services 1994, McGraw-Hill

ISBN-13: 9780786303519

Hardcover

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