Author of this book, Blair Singer, compares dogs with the people (sales people = sales dogs) in a very "sweet" way. He describes five basic breeds of the sales dogs: 1. Pit Bull, 2. Golden Retriever, 3. Poodle, 4. Chihuahua and 5. Basset Hound as well as their mutations/combinations. Due to the fact that every person is different, there is a need to communicate with them differently - proper communicating styles are offered. Book provides also funny pictures of the each breed what makes their remembering even easier.
Readers receive useful advices that can help them not only in the sales life but also in the personal life. Honesty and "fair play" is encouraged. Book can also serve as a motivator to overcome hard times in the life as well as to gain a new energy to continue.
Generally, author uses human-friendly language with a sense of humor and intelligence.