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Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events

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Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events - Phillips, Jack J, PH.D., and Breining, M Theresa, and Phillips, Patricia Pulliam, PhD

The Phillips ROI Methodology utilizes five levels of evaluation, which are essential in determining the return on investment. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event.

Return on Investment in Meetings and Events: Tools and Techniques to Measure the Success of All Types of Meetings and Events 2007, Butterworth-Heinemann

ISBN-13: 9780750683388

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