Researching Audiences: A Practical Guide to Methods in Media Audience Analysis

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Researching Audiences: A Practical Guide to Methods in Media Audience Analysis - Schroder, Kim, and Drotner, Kristen, and Kline, Steve

How do young audiences play with the cultural spectacle offered by reality shows like Big Brother? How does interactive media influence learning the process in educational and everyday settings? How can corporate communicators address their ethical commitment more effectively to the general public? And is there a link between television viewing ...

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