Relationship Marketing: Winning and Keeping Customers

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Relationship Marketing: Winning and Keeping Customers - Payne, Adrian, Professor, and Christopher, Martin, and Peck, Helen

A selection of some of the best writing on the subject by experts from around the world. The editors have supplemented these articles with linking summaries and commentaries which highlight such topics as customer retention, employee satisfaction, supplier relations, and management of service quality.

Relationship Marketing: Winning and Keeping Customers 1998, Butterworth-Heinemann, Oxford, England

ISBN-13: 9780750640176

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