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Readings in Marketing Management - Thomas Ph D, Jerry

This collection of writings in Marketing is written for Marketing managers as well as college students in upper division Marketing courses. The goal of this revised edition continues to be a pragmatic discussion of strategies and actions, which, at the end of the day, will provoke curiosity and improved reasoning, as well as increase the ability ...

Readings in Marketing Management 2011, Createspace, North Charleston SC

ISBN-13: 9781467940900

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