Raising the Bar: Integrity and Passion in Life and Business: The Story of Clif Bar, Inc.

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In April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he's working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? "Raising the Bar" tells the amazing story of Clif Bar ...

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