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Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants

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"Simply knowing the right questions to ask can make the difference between finalizing a sale or losing it. Most salespeople have extensive knowledge of their products, but many fail to ask the questions that will help them uncover the real needs of their customers. Questions That Sell helps readers use advanced questioning techniques to sell their products based on value to the customer, not on price -- and increase their success rate as a result. The book contains powerful examples, exercises, and hundreds of ...

Questions That Sell: The Powerful Process for Discovering What Your Customer Really Wants 2006, AMACOM/American Management Association, New York, NY

ISBN-13: 9780814473399

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