Qualitative Marketing Research - Carson, David, and Gilmore, Audrey, and Gronhaug, Kjell, Professor

As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are ...

Qualitative Marketing Research 2001, Sage Publications (CA), London

ISBN-13: 9780761963660

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Qualitative Marketing Research 2001, Sage Publications Ltd, London

ISBN-13: 9780761963653

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