Public Relations: The Complete Guide

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Public Relations: The Complete Guide - Marconi, Joe

With the rise of integrated marketing communications (IMC) and the decline of paid media, the importance of public relations is on the upswing. Companies are realizing the benefit of speaking with "one voice " in both paid media and nonpaid efforts. And as media rates continue to rise though response rates fall - and potential buyers are less ... Read More

Public Relations: The Complete Guide 2004, South Western Educational Publishing

ISBN-13: 9780324203042

Hardcover

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