With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means ...
With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means of communication through social media to stay relevant. The third edition of "Promotion in the Merchandising Environment" explains the process of promotion and the promotion mix tools used for creating successful campaigns. With expanded coverage of digital media, updated examples and images of retail advertisements and promotional activities in each streamlined chapter, students will gain a full understanding of how to create a successful promotion campaign for retail products. New to This Edition Updated chapter opening vignettes relate the content of each chapter to the industry Now in full color with 60% new photographs, advertisements, charts and graphs New Chapter 3 "The Creative Process in Promotion" explains how the elements and principles of design are used in promotional activities and illuminates the creative relationship between retailers and advertising agencies New Chapter 8 "New Media" covers interactive retailing, e-commerce, and social media, such as Facebook, Twitter, Instagram, and Pinterest Emphasizes the concept of integrated marketing communications (IMC), the effects of consumers' changing attitudes and how changes in technologies and distribution channels are driving communication and fashion promotion today Includes new end-of-chapter checklists for easy review of content and a new term-long advertising brand campaign assignment Coverage has been streamlined to 14 concise chapters Teaching resources include an Instructor's Guide, Test Bank and PowerPoint presentations.
Very good. [No CD or ancillary materials included] [Authentic USA edition] [I will ship immediately] Book in standard used condition: slightly marked, moderately worn covers and edges, and good binding.
Fine. Only slightly differentiated from a new book. Undamaged cover and spine. Pages may display light wear but no marks. Help save a tree. Buy all your used books from Thriftbooks. Read. Recycle and Reuse.
Alibris, the Alibris logo, and Alibris.com are registered trademarks of Alibris, Inc.
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited, Baker & Taylor, Inc., or by their respective licensors, or by the publishers, or by their respective licensors. For personal use only. All rights reserved. All rights in images of books or other publications are reserved by the original copyright holders.