Promotion in the Merchandising Environment

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Promotion in the Merchandising Environment - Swanson, Kristen K, and Everett, Judith C

With the rise of digital media, promotion remains a key element at each step of the merchandising process to communicate a clear message about a product, brand, or retailer to the end user. Promotion strategies that were once limited to traditional media-print ads, radio or TV commercials-must now integrate digital media and more innovative means ...

Promotion in the Merchandising Environment 2001, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563671050

Hardcover

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