Promotion in the Merchandising Environment

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Promotion in the Merchandising Environment - Swanson, Kristen K, and Everett, Judith C

This comprehensive guide introduces promotion strategies and techniques that can be used in a fashion environment or transferred to other disciplines or product categories. Using international examples, the book takes a global perspective. An integrated marketing communications (IMC) point of view is present throughout. In addition to covering the ... Read More

Promotion in the Merchandising Environment 2001, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563671050

Hardcover

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