Principles of Marketing - Brassington, Frances

This text has been fully revised and updated to reflect the continued evolution of the marketing discipline and to retain its topicality and freshness. It offers a well-structured, comprehensive and detailed journey through fundamental marketing concepts and the strategic context in which they are applied. As well as thorough theoretical coverage, ... Read More

Principles of Marketing 2007, Prentice Hall, New York, NY

ISBN-13: 9780273695592

Hardcover

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Principles of Marketing 2006, FT Press

ISBN-13: 9781405846349

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Principles of Marketing 2004, FT Press

ISBN-13: 9780273657910

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Principles of Marketing 1999, Pearson Education, New York, NY

ISBN-13: 9780273644446

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