Principles of Contemporary Marketing

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Principles of Contemporary Marketing - Boone, Louis E., and Kurtz, David

A premier teaching and learning solution for principles of marketing courses. It continues the Boone and Kurtz tradition of delivering the technologically text.

Principles of Contemporary Marketing 2013, South-Western College Publishing, Florence

ISBN-13: 9781285092591

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Principles of Contemporary Marketing 2011, South-Western, Mason, OH

ISBN-13: 9780538481779

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Principles of Contemporary Marketing 2009, South-Western, Mason, OH

ISBN-13: 9780324828085

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Principles of Contemporary Marketing 2007, South-Western, Mason, OH

ISBN-13: 9780324536508

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