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Principles and Practice of Marketing

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Principles and Practice of Marketing - Jobber, David, and Ellis-Chadwick, Fiona

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to ...

Principles and Practice of Marketing 2016, McGraw-Hill Inc.,US, New York

ISBN-13: 9780077174149

8th Revised edition

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Principles and Practice of Marketing 2012, McGraw Hill Higher Education, London

ISBN-13: 9780077140007

7th Revised edition

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Principles and Practice of Marketing 2009, McGraw Hill Higher Education, London

ISBN-13: 9780077123307

6th Revised edition

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Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077122270

5th Revised edition

Unknown binding

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Principles and Practice of Marketing 2006, McGraw Hill Higher Education, London

ISBN-13: 9780077114152

5th Revised edition

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Principles and Practice of Marketing 2003, McGraw-Hill Publishing Co., London

ISBN-13: 9780077107086

4th Revised edition

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Principles and Practice of Marketing 1998, McGraw-Hill Publishing Co., London / London

ISBN-13: 9780077094355

2nd Revised edition

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Principles and Practice of Marketing 1995, McGraw-Hill Companies, London, England

ISBN-13: 9780077079352

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