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Primer on Decision Making: How Decisions Happen

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Building on lecture notes from his acclaimed course at Stanford University, James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. March draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process to understand it both as ...

Primer on Decision Making: How Decisions Happen 2009, Free Press, New York, NY

ISBN-13: 9781439157336

Trade paperback

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Primer on Decision Making: How Decisions Happen 1994, Free Press

ISBN-13: 9780029200353

Hardcover

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