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Priceless: The Myth of Fair Value (and How to Take Advantage of It)

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Priceless: The Myth of Fair Value (and How to Take Advantage of It) - Poundstone, William

The new psychology of price dictates rebates, ads, cell phone plans, wage packages, and corporate buyouts--along with countless other areas. Rooted in the emerging field of behavioral decision theory, "Priceless" should prove indispensable to anyone who negotiates.

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