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Priceless: The Hidden Psychology of Value

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Why do text messages cost money while e-mails are free? How does Apple persuade people to pay for music instead of downloading it for nothing? In Priceless, bestselling author William Poundstone reveals how we perceive value and why businesses set the prices we pay. Rooted in the emerging field of behavioural decision theory, Poundstone reveals the secrets that multinationals - including Microsoft, Coca-Cola, Nestle, Nokia and Mercedes - are willing to pay millions for from so-called price consultants. Revealing how ...

Priceless: The Hidden Psychology of Value 2011, Oneworld Publications, London

ISBN-13: 9781851688296

Mass-market paperback

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Priceless: The Hidden Psychology of Value 2010, Oneworld Publications, London

ISBN-13: 9781851687824

Paperback

Select