Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die - Siegel, Eric

You have been predicted - by companies, governments, law enforcement, hospitals, and universities. Their computers say, "I knew you were going to do that!" These institutions are seizing upon the power to predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies ...

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