Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it ...Read MoreWhy do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.Read Less
Great book at a good price. Very good. Real good. Yes, yes, yes, yes, yes
Aug 16, 2012
I loved riding this book. Easy to read and easy to understand and to get an insight in a complicate issue of making decision.
Feb 10, 2011
Excellent recap of human frailties
I want to know how Ariely got his job!!! I want one just like it.
The book is a light skim over the very serious subject of Behavioral Economics, and as such, has stuff of great value to anyone in sales, marketing, or the human race. It is the deeper aspects he did NOT address that I find profound, and surprising for his not having mentioned them.
For example, he shows how humans routinely make miscalculations about economic value, using endearingly simple experiments. Not stated are how such experiments could have been done decades, or even centuries earlier, and how they would have changed the modern [dare we call it] science of economics in profound ways. Also, we are not treated to cross-cultural experimental results - a significant shortcoming, notably since both Dan and at least half his co-researchers are not American by background.
This book should be read along with [at minimum] Fooled By Randomness and The Black Swan by Nassim Taleb and Blink and Tipping Point by Malcolm Gladwell. Dan is on to something here, and needs to flesh out this work with another book.
Sep 27, 2008
Behavioral psychology and, specifically, behavioral economics (the subject of this book) clearly have much to offer us all in understanding our business and personal relationships and for developing better ways to collaborate and be effective as individuals, organizations, and as a nation. Dr. Ariely has presented what is obviously a mountain of research and experimentation in a way that is easy to understand, easy to take in and assimilate with your existing knowledge, and easy to see how it will play into other areas of your life. The recording was excellent, although the reader's British accent was a bit strong at times. Overall, this was an exciting and stimulating book to hear and I'll be buying the book for reference again.
Sep 25, 2008
For business marketing and psychology
This book is written by a economy professor whose interest is in economical behavior. It is easy to read; it's like novel. It tells stories and it's like giving lecture on the book. It's suitable for business in terms of marketing, and psychology in terms of decision making.
Publishers Weekly, 2007-11-05 Irrational behavior is a part of human nature, but as MIT professor Ariely has discovered in 20 years of researching behavioral economics, people tend to behave irrationally in a predictable fashion. Drawing on psychology and economics, behavioral economics can show us why cautious people make poor decisions about sex when aroused, why patients get greater relief from a more expensive drug over its cheaper counterpart and why honest people may steal office supplies or communal food, but not money. According to Ariely, our understanding of economics, now based on the assumption of a rational subject, should, in fact, be based on our systematic, unsurprising irrationality. Ariely argues that greater understanding of previously ignored or misunderstood forces (emotions, relativity and social norms) that influence our economic behavior brings a variety of opportunities for reexamining individual motivation and consumer choice, as well as economic and educational policy. Ariely's intelligent, exuberant style and thought-provoking arguments make for a fascinating, eye-opening read. (Feb.) (c) Copyright PWxyz, LLC. All rights reserved
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