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Predictably Irrational: The Hidden Forces That Shape Our Decisions

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Predictably Irrational: The Hidden Forces That Shape Our Decisions - Ariely, Dan

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it ... Read More

Predictably Irrational: The Hidden Forces That Shape Our Decisions 2010, Harper Torch, New York

ISBN-13: 9780062018205

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2009, HarperTorch, New York, NY

ISBN-13: 9780061854545

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperTorch, New York, NY

ISBN-13: 9780061353239

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperAudio, New York, NY

ISBN-13: 9780061457852

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007256532

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007256525

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Predictably Irrational: The Hidden Forces That Shape Our Decisions 2008, HarperCollins Publishers Ltd, London

ISBN-13: 9780007263585

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