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Political Persuaders: The Techniques of Modern Election Campaigns

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Political Persuaders: The Techniques of Modern Election Campaigns - Nimmo, Dan D

For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling specialists, and communication consultants define issues, set agendas, and explore policy options primarily for electoral gain. In short, campaign ...

Political Persuaders: The Techniques of Modern Election Campaigns 2001, Transaction Publishers, New Brunswick, NJ

ISBN-13: 9780765806130

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Political Persuaders: The Techniques of Modern Election Campaigns 1970, Prentice Hall

ISBN-13: 9780136852551

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The Political Persuaders: The Techniques of Modern Election Campaigns 1970, Prentice Hall

ISBN-13: 9780136852636

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