Persuasion: Social Influence and Compliance Gaining

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Persuasion: Social Influence and Compliance Gaining - Gass, Robert H., and Seiter, John S.

A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form ...

Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205912964

5th Revised edition

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Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205956357

International ed of 5th revised edition

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Persuasion: Social Influence and Compliance Gaining 2013, Pearson Education Limited, London

ISBN-13: 9781292025223

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Persuasion: Social Influence and Compliance Gaining 2006, Pearson Education (US), Upper Saddle River

ISBN-13: 9780205512645

3rd International edition

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