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Persuasion: Social Influence and Compliance Gaining

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A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and ...

Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205912964

5th Revised edition

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Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205956357

International ed of 5th revised edition

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Persuasion: Social Influence and Compliance Gaining 2013, Pearson Education Limited, London

ISBN-13: 9781292025223

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Persuasion: Social Influence and Compliance Gaining 2006, Pearson Education (US), Upper Saddle River

ISBN-13: 9780205512645

3rd International edition

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