Persuasion: Social Influence and Compliance Gaining

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Persuasion: Social Influence and Compliance Gaining - Gass, Robert H., and Seiter, John S.

A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form ... Read More

Persuasion: Social Influence and Compliance Gaining 2013, Pearson

ISBN-13: 9780205912964

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Persuasion: Social Influence and Compliance Gaining 2013, Pearson Education Limited, Harlow

ISBN-13: 9781292025223

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Persuasion, Social Influence, and Compliance Gaining 2010, Pearson Education (US), Upper Saddle River

ISBN-13: 9780205796588

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Persuasion, Social Influence, and Compliance Gaining 2003, Allyn & Bacon, Boston, MA

ISBN-13: 9780205359523

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