The essential guide for building a business through customer service--one customer at a time--now comes to audio.The essential guide for building a business through customer service--one customer at a time--now comes to audio.Hide synopsis
Description:Near Fine in Near Fine dust jacket. Binding, DJ and Contents are...Near Fine in Near Fine dust jacket. Binding, DJ and Contents are almost like new.; Medium gray cloth spine, bright silver lettering. HARDCOVER> Notes. Index. BUSINESS. Selling more goods to fewer people is more efficient, and more profitable than mass-marketing. This book focuses on share of customer-one customer at a time-rather than just share of market. Some chapters: Collaborate with yur customers; Differentiate customers, not just products; Economics of scope, not economics of scale; Manage your customers, not just your products; Engage your customes in dialogue.; 7-1/2" Tall; 441 pages.
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