One Click: Jeff Bezos and the Rise of amazon.com

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One Click: Jeff Bezos and the Rise of amazon.com - Brandt, Richard L

Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for ...

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